Monday, January 20, 2014

Living in Berlin x interview 019: a cozy cafe in Kreuzberg, Berlin, Germany


Anna,德國人,來到柏林快十年了。目前身兼多職,除了在公司上班,還有自己的外燴公司Blackbird和咖啡店Melro,提供葡式餐點。
Anna is a German and she has moved to Berlin for almost 10 years. Now she works in a company, she also has her own catering business, Blackbird, and a bistro, Melro, which provides Portuguese snacks.


為什麼在柏林?
Why did you move to Berlin?


在我完成我成為廚師的職業教育(Ausbildung)以後,我開始在漢堡上班,後來得到一個工作機會在柏林,那時候我想,從孩童時代,就常常聽大家說柏林,我所有的好朋友大家都想往柏林去,於是,我也去看看這個城市長什麼樣吧。
After finishing my Vocational education 
(Ausbildung)to become a cook, I worked in Hamburg. Later I got a chance to work in Berlin, and since I was a child, everybody was talking about Berlin and all my friends wanted to live there. So I thought, it is time to take a look of this city.


喜歡柏林嗎?
Do you like Berlin?


我既喜歡又討厭柏林。一開始的幾年我總覺得,我應該無法在其他的城市生活,這裡實在是太方便,太有趣了,你覺得自己永遠不會寂寞,不管是幾點走在街上,總是會有人,不用害怕。已經待了快十年,我有時會有是時候去看看其他的城市的念頭,例如溫暖有海洋的地方。不過因為我2013年七月才剛開了這間店,所以我想,我應該還要在這裡再待上好一陣子吧。
I like it and I hate it. The first few years I felt that I couldn’t live in other cities anymore, because this is such a convenient and interesting place. You will never be alone. No matter how late it is, there is always someone stroll on the street. You don’t need to be afraid. It’s almost ten years, sometimes I think, it’s time to live somewhere else, such as a city that the weather is warm and near the see. But since I have just opened this cafe in July, I think, I will still stay here for a while.


有什麼可以推薦給我們的柏林景點媽?
Do you have any tips for Berlin?


在這附近有一個Maybachufer 市集,那裡有很多有趣的東西,很多不同的文化在那裡,因為大部份的攤販都說著土耳其話,有時會覺得自己也土耳其化了一點。
There is a market not far from here, called “Maybachufer”. The combination of lots of cultures let this market become really interesting. The most vendors speak turkish, so sometimes you will feel like you are also a little bit turkish.









為什麼會決定開咖啡店?
Why did you decide to have a cafe?

其實就是一個從孩提時代就有的夢想,想要開一間自己的餐廳,或是飯店,或是bar,總之就是跟食物有關係的店。
It was a dream since I was a child. I want to have my own restaurant, bar, or something relatives to food.


我很喜歡你的咖啡店,我第一次來的時候走進來,然後看了一看,決定坐在鋼琴旁邊的那個角落。當我坐下的時候我想,啊,真好,就是這樣,很舒服,很放鬆的感覺,你是以什麼樣的想法來弄這一間店的?
I like this cafe! When the first time I came in, I looked around and then chose the seat in the corner next to the piano. The moment that I sat down I thought, ah, nice, this is the cafe I’m looking for, with comfortable and relax atmosphere. What’s the concept of this cafe?

柏林有很多走黑黑暗暗風格的咖啡店,但是我想要做的不是那樣的。我想要營造一個清爽而且開放的空間,我很熱愛海洋和溫暖的地方,所以我想要增加一些海洋的元素在這裡。
There are many cafes with dark atmosphere, but that is not what I want. I want to create a fresh, clear and open space. I love see and warm weather, so I added some elements of ocean as well.


為什麼是葡萄牙食物?
Then, why you supply Portuguese food?

我很喜歡葡萄牙食物,當我還住在漢堡的時候,那裡有一間專門提供葡萄牙食物的餐廳,我很常去,也很喜歡,在考慮這咖啡店的時候,也去了好多次里斯本找尋靈感。
I love Portuguese food. When I was lived in Hamburg, there was a restaurant, which provides Portuguese food. I visited there very often and I love it! I also visited Lisbon many times for inspirations when I was planning this cafe.


所以你是從小就知道自己喜歡做菜嗎?
So, you know that you like to cook since you were little?

因為家裡有親戚是開飯店的,所以從小多少有一點耳濡目染吧,其實我也沒有刻意地去規劃自己的人生,只是一步一步的就走到了現在。
I think it is kind of under the influence, because one of our relatives has a restaurant. I did not have a concrete plan for my life, it just happened step by step. 





我上次有觀察你,就是非常有效率但是看起來又很優雅地在工作。你怎麼做到的啊?

You work very efficiently but still looks elegant, how did you make it?

在我來到柏林之後,我念了經營相關的課程,而這對我在公司工作以及自己的事業上有相當大的幫助,我知道如何去處理稅務以及經營相關的事情。在廚房以及前場的工作讓我學到如何從容不迫地把事情一個一個處理好。
I have studied Business after I moved to Berlin. This helps me a lot not only about my work in the company, but also my personal career. I know how to do my tax and to manage my own business. Working in kitchen and serving the customers let me learn to fix everything one by one without hurry. Even I am really exhausted, people still can’t feel it.


店裡的音樂是怎麼挑選的啊?而且店裡居然有鋼琴!
How did you choose the music here? And there is even a piano!

我有一些音樂的清單,但是我也讓店裡的其他夥伴播放自己想聽的歌,原則就是不要hip hop也不要讓人有壓力的音樂。鋼琴則是一個巧合,剛好我在那之前因為外燴的關係,認識了朋友,他就說鋼琴可以租給我們放在店裡,我想,好啊,於是我們有了一架鋼琴,風格跟店裡非常的搭。
I have made some list for the music here, but I also let my partners to play the song they like. The principle is no Hip-Hop and no stressing music. Piano is just happened to be here. A friend said he can rent me a piano with good price, I think, ok, so we have a piano, and it did match the style of my cafe.


接下來有什麼新的計劃嗎?例如這裡可以辦一些小型的音樂會啊!
Then do you have any new plan? For example, you can hold some small concert here!

是啊,我有這個想法。這間店其實是我有一天走在路上不小心看到,然後簽了約,那時候已經是六月了,我想無論如何都要在夏天開幕,這樣才來得及,因為夏天大家會喜歡在路上晃晃走走,而冬天大家只會往知道的既定目標前往,而很幸運的,我的許多朋友們幫了好多忙,讓我們在三個禮拜就完成了整個店的裝潢。也幸好在夏天開始了,一開始當然是手忙腳亂,不過我想過了聖誕節和新年,這個外燴的忙碌季節以後,我會有更多的時間,可以開始在店裡籌劃一些小型的音樂活動。
Yes, I’m thinking about that. To be honest, I found this place accidentally and on the next day I just signed the contract. I want to open my cafe in summer, because it is the season that people are willing to fool around the corner, or try something new. In winter, most people will go to where they already know directly. And it was already June; I must do that as soon as possible. Thanks to many friends' help, we finished the entire interior in 3 weeks and opened in July! Of course it was like chaos at the beginning, but it works and it’s getting better now. After Christmas and New Year, the busy season of catering, I will have more time to plan for the concerts.



再次的亂走亂走發現一間可愛的咖啡店,第一次去的時候因為之後還有別的訪問,所以匆匆拿了名片就離開了。回家後就趕快寄了email也得到正面的回應。訪談的時候忍不住問了年紀,因為Anna看起來很年輕(實際上也是!),但已經有自己的事業,也擁有自己的咖啡店,在跟她聊天後,真的期許自己也可以趕快變成這樣獨立又有能力的人啊!
I found this lovely cafe accidentally. The first time I was there I just took a name card and left since I have another interview in the same day. After I went home I sent her email and got the positive feedback. During the interview I can't help but ask how old she is, because she looks really young (and she is young in fact!). But she already has her own business and a cafe. I wish I could be like her someday, who is independent and has great ability as well!


Melro Bistro
Mon-Fri  09:00 - 20:00
Sat-Son 10:00 - 20:00




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Wednesday, January 15, 2014

聯絡我 contact me

我很喜歡攝影,擅長拍風景以及室內。拍攝活動記錄也非常喜歡。
我也喜歡做平面設計,鉛字印刷以及凸版印刷是我最近在進行的新東西。
對於我的工作我很認真地面對也總是會儘全力的去完成。
所以,如果你在找尋 攝影/平面設計/或是其他有趣的設計的合作機會
請寫信給我吧!huiwen826@gmail.com

I like photography, and I'm good at taking photos of landscape and interior. And I also take photos for activities as documentary.
I do graphic design as well. Letterpress is what I'm doing now.
I do my works with all my heart and my best.
if you are looking for photographer, graphic designer or other interesting project designer, this is how to contact me :huiwen826@gmail.com
-----
記錄生活的部落格 record of my life *only in chinese
http://777vsberlin.blogspot.de/

以及你可以在哪裡看到我的作品 where you can find my photography
https://www.behance.net/huiwenchen

記錄人像/婚紗/婚禮紀錄的地方 portrait, wedding, wedding record is here
http://hwchensleute.tumblr.com/

或是你想買我的作品 where you can buy my works
etsy http://www.etsy.com/de/shop/hwchensfotostudio
pinkoi http://www.pinkoi.com/store/hwchen

你還可以在臉書找到我 you can find me in Facebook now!
https://www.facebook.com/Hwchensfotostudio





Friday, January 10, 2014

Living in Berlin x interview 018: a lovely delicacies shop which supplies delicious food from Greece.


Valli, 希臘人, 社會科學家 。九月才正式搬到柏林來,不過卻不是第一次到柏林。目前開了一間專門販售來自希臘的食物的店,名字叫做 Rises,店裡產品的產品都是來自希臘當地的小製造商 。
Valli comes from Greece. She is a sociologist.  She has moved to Berlin this September, but this is not her first time in Berlin. Now she has a delicacies shop, Rises, in which she sells several products made in Greece and they are all made from small scale producers.  


為什麼是柏林?
Why did you move to Berlin?

我們家的兩個女兒都在德國,而我們也有許多的德國朋友,所以我們常常來,然後每次來,朋友們都會要求我們帶一些希臘好吃的食物過來,而小孩也到了我們不需要照顧的年紀了,所以我們想,是時候做點什麼其他的了。其實考慮的時候有思考,是柏林還是法蘭克福,但是相比之下,我更喜歡柏林的速度,城市氣氛也不那麼商業,符合我開店的思維,另外就是這裡的人思想也比較開放,而且柏林是一個總有許多新鮮事的城市。
We have two daughters and they both live in Germany now, and we have many German friends, therefore, we come here very often. When we visit friends here, they always ask us to bring some delicious Greek Mediterranean delicacies. Since my daughters are older enough now, so we thought: it’s time for us to do something different! Frankfurt am Main and Berlin were the cities that we considered to move to, but we love the tempo of life and the atmosphere in Berlin more than Frankfurt. Berlin is not that commercial, and that match my philosophy of this shop. Besides, the people are more open minded.  This is a city with lots of new opportunities.

喜歡柏林嗎?
Do you like Berlin?

當然 Of course.

有什麼tip嗎?
Do you have any tips for Berlin?

我熱愛藝術。絕對不能錯過這裡的博物館和眾多藝術展覽。
I love arts. One must visit the museums here, and all these wonderful art exhibitions! 


Rises的意思是什麼?
What’s the meaning of Rises? 

Rises是希臘文的根,其實本來應該寫成Rizes,但是希臘文的發音轉換到德文,應該是s才對,所以我們就讓她稍微變了一個樣。至於你問我為什麼是根?這個字包含著許多意義,包括傳統,長壽以及自然。根是樹的基礎,我很喜歡樹的穩定和紮實。
Rises means root in Greek. Basically it supported to be written as Rizes, but due to the pronunciation in German, we decided to change z into s, so that it sounds much closer to the original pronunciation. And if you ask me why why I made this choice?It is because of the many meanings of the word: tradition, longevity, nature. The roots are the basis of the tree, and I like the stability and concreteness of trees.




你開店的宗旨是什麼?
What’s your philosophy of your shop?

回歸自然。
Back to nature!

這和健康概念有關嗎?或者是強調人和土地的連結?
Does it have anything to do with the concept of health or it is more focus on the relationship between people and land?

用整體的方式來看這個概念,當我說back to nature,對我來說,是回到最自然的生活,最初的人。我的意思並不是我們應該要回歸山野,自己種菜,不去珍惜我們已經擁有的文明的果實,而是去思索生活的意義,什麼才是最重要的。這裡所販售的產品都是我一個一個去找來的,總共花了我快兩年的時間去準備。透過朋友的介紹和一些雜誌,我一個一個去拜訪每一個小製造商,我希望顧客都知道自己在吃的是什麼,而且清楚吃的東西來自哪裡,以及每一個產品背後的故事。我們應該追求質而不是量。試著透過適當的飲食來享受真實的滋味。
I think of it in a holistic way. When I say “back to nature”, for me, it means back to the basics, it means to live a natural life as a human being. I don’t mean that we should live on mountains or plant everything by ourselves or not cherish the fruits of civilization, but to think about the meaning of life, what means most to us. All the products that I have here have been chosen individually. It took me almost 2 years to set up the concept for this store. Through some introductions of a friends and the magazine I got the informations of these producers. I visited every small scale producer, I talked to them and learned a lot about their products. I want my customers to know what they are eating, where the food comes from - and the stories behind the food. We should pursuit quality, not quantity. Try to eat moderately and to enjoy the real flavor.


這幾年,希臘成了到處被批評的目標。我們所擁有的工業其實就是觀光產業和美食,因為我們有山又有海。
我想要傳達希臘的美好,希望大家來品嘗希臘。
In these years, Greece has been the epicenter of criticism. But we have a variety of landscapes -mountain and see, and our main industries are tourism and great food. I want to show people the beauty of my country. I want them to taste Greece.



希臘咖啡好好喝!!!!我是一個不喝咖啡的人,但是這個咖啡我卻喝了兩杯。
And I muss tell every one of you, the Greek coffee is really delicious! I’m the one who normally does not drink coffee, but it was really nice - I drank two cups!

除了食物以及好喝的咖啡以外,我在店裡也都會播放希臘的音樂,例如: Hadjidakis
Apart from the food and the great coffee, we also play quality Greek music in the shop - Hadjidakis etc.

原來那是希臘的音樂啊!剛剛早晨的第一張唱片聽起來非常的舒爽,有一種,啊美好的早晨的感覺! 
Oh! It is the music from Greece! The music was very nice and fresh, I felt, what a wonderful morning!


店裡的裝飾都是我自己弄,因為產品很多,客人可能也沒有很多時間聽我一個一個解釋,所以在規劃店裡的時候,就希望每一個產品都有屬於自己的角落,除了產品本身,也有一些原產地的介紹或是製造商的介紹,讓客人可以在購買的同時就獲得了相關資訊。這些資訊以及標價,都是手寫在紙上,然後釘到木頭的架子上。
I made the interior design by myself. Because there are lot of products and not every customer has time to hear my introduction one by one. It was important to me to give every product their own corner as well as the information about the producer and exact origin. All this information, along with the prices, is hand-written on papers on the shelves.

我覺得這樣還滿好的,閱讀的時候會有一種某個人在跟我說話,而不是閱讀文字的感覺。
I found it really lovely, instead of the feeling of reading something, I felt more like that  someone is talking to me!


我覺得這是需要很大的勇氣,放下希臘的一切,來到柏林重新開始,你沒有害怕嗎?
I think you were really brave to do this, to put down everything you had in Greece, and to start a new life in Berlin. Aren’t you afraid?

沒有冒險就沒有樂趣。
No risk, no fun.



除了販售這些不同的產品以外,你對店裡還有什麼新的規劃嗎?
Is there anything else you are planning for this shop?

接下來我想在禮拜日提供希臘早餐。我所希望的是提供一個很像家一樣的的地方,是讓人可以放輕鬆坐下來的。另外一個形式就是在我們的營業時間結束之後,可以在這裡辦小型的聚會,提供希臘食物和美酒。目前已經進行了幾次,獲得了很正面的回應。有顧客們這樣跟我說:他們有回到家的感覺。這就是我想達成的。
I am planning to serve Greek breakfast on Sundays. I want the shop to have a home-feeling atmosphere, where people can come in and really take a break. After the closing time, this place can also host small events, in which Greek food and wine will be provided. We’ve tried this a couple of times, and the feedback was really positive. Customers have told me that they felt like home. This is exactly what I want to achieve.





單純就是路過的時候被店的裝潢還有招牌給吸引,進去以後還自己在想,這麼大的店,我怎麼會從來沒發現?跟老闆娘聊了天才知道,他們才剛開幕沒多久,所以我當然之前不會發現。訪問的過程中,我們交換了很多意見,老闆娘一直都充滿活力而且很熱情地為我解釋希臘食物,還不斷拿出東西給我品嘗,當然我也被反問了你怎麼會在這裡這種問題?
To be honest I was attractive by the interior and the logo of the shop, that was the reason I went inside. When I was looking around, I kept wondering, how could I never notice this shop before? Then I talked with Valli, and she told me it's just opened, no wonder I won't know this place before. During the interview, we changed a lot of opinions, and she was so energetic and very hospitable to answer my question and explain the Greece food. Besides, she let me try many food as well. Of course I was asked, why are you here?

不過對我們來說,很重要的是那個想法,想要改變一些什麼,是的,要一直很勇敢去做一些改變。
I think, the most important thing for both of us is the thought to do some change. Yes, we should always be brave to do some change.

-------------------------

Riese delicacies shop

MON-FRI    09:30 - 20:00
SAT- SON 10:00 - 19:00

Veteranenstr. 25, 10119 Berlin Mitte

Facebook RisesDelicacies



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Sunday, December 8, 2013

黑白的漢堡 hamburg in black and white


一直下雨的漢堡,天空一直都處於陰陰的狀態,所以就決定讓這一系列全都走黑白的路線了。
As I was in Hamburg this time, it kept raining, the sky was grey, so I decided to turn this whole series into black and white.
















想帶走它們?Want to have them home?

Friday, December 6, 2013

Living in Berlin x interview 017: the true story about making the world beautiful and creative.



Elisabet和Christoph,在Friedrichshain經營一間店,Formfalt。他們的產品主要是希望讓每一個人都可以成為藝術家。在這裡,你可以找到許多不同的組合,針對不同的主題,裡面有不同的材料,手工具,還有簡單的說明。非常適合想要試試看自己創作,但是並沒有很多背景知識的人。所有的產品都是他們自己設計/製作/包裝,銷售範圍涵蓋全球。
Elisabet and Christoph have a store, Formfalt, in Friedrichshain. Their products aim to let everyone be an artist.  You can find different kits with various themes; you can find materials, tools and an introduction inside. It’s very suitable for people who want to create artwork but have no background knowledge. All the products are designed and made by themselves, and sold worldwide.


為什麼在柏林?
Why are you in Berlin?

Elisabet:來自南德的小鎮,後來隨著家人陸續搬往柏林,自己也搬來了,最後所有的家人都搬到柏林來了。Christoph:來自漢堡,三歲就舉家搬遷來到柏林,所以我應該也可以說是柏林人吧(笑)。
(Elisabet) I was born in a town in south Germany. As I grew up, members of  my family kept moving to Berlin, and so I moved here, and my whole family is in Berlin now.  (Christoph) I was born in Hamburg, but when I was 3 years old, we moved to Berlin, so I should be called Berliner as well (laugh).


喜歡柏林嗎?
Do you like Berlin?

Elisabet:我愛柏林!這是一種家的感覺,這裡就是我的家鄉,很難具體的是說為什麼。Christoph:概略地說的話,大概就是柏林是一個你做什麼都可以的地方,很現代的地方,你穿什麼走在路上,你髮型很好看或很醜,隨便你,沒有人會在意,大家都有高度的自由,可以展現自己,我想這個應該大家都會提到,不過喜歡的這種感覺,我想每個人都不一樣,但是我想你也懂(我當然懂!)
Elisabet: I love Berlin! I feel at home here, here is my home, it’s really hard to give you a concrete reason.
Christoph: Generally speaking, Berlin is a city where you can do whatever you want, it’s a modern place. Whatever you wear, if you have a cool or horrible hairstyle, it all depends on you. Everybody is free to present oneself, I believe many people have mentioned it before. But when it comes to the feeling of liking Berlin, I think everyone has their own reason!


有什麼柏林指南嗎?
Tips for Berlin?

1. 如果你喜歡藝術,喜歡文化,那你就不能錯過柏林的博物館,就從博物館島開始逛吧,還有在zoo那裡的攝影博物館。
If you like art and culture, then you cannot miss the museums in Berlin. You can start from the museum island, and there is a museum of photography near S bahn Zoologischergarten.

2. 每個禮拜天下午大概兩點到四點左右,都會有一個騎著腳踏車的男人,帶著卡啦ok的道具在Mauerpark開唱,大家都可以上台去唱,只要你敢。
Every Sunday afternoon (around pm 14-16 ) , there is a man who will ride his bike with equipment for karaoke to Mauerpark. If you dare, you can sing on stage as well.

3. 柏林有很多地方都可以租借到腳踏車,這是一個很好的方式來認識柏林,最好的方式不是告訴你去哪去哪,而是你隨心所欲地在大街小巷裡面穿梭,你會感受到的。 
It is easy to rent a bike in Berlin. It is a nice way to get to know Berlin. Instead of following set directions, you will get a sense of this city just by following your nose.

4. Simon-Dach-Straße 這是一條充滿餐廳還有bar/club的街道,如果你週五或週末晚上來,這裡整個都會是滿的。 
Simon-Dach-Straße is a street full of bars and clubs. If you visit here on Friday or Saturday night, it is full.

5. 地鐵站 Warschauer Str. 在每天晚上的一點左右,會非常的熱鬧,許多人需要在U bahn和S bahn 轉車(需要走過一座橋來轉車),可能是正要去參加派對的人,或是剛結束派對要回家的人,總之是個有趣的景象。 還有在這個站的後面,就有一個叫做Rawpark的地方,那裡的牆上有數不盡的塗鴉,會不停地更換,還有啤酒花園,club,也是一個很不錯的好地方!
U / S bahn Warschauer Str. is very crowded when you visit here at 1:00 AM, some are just ready to go to party, some just finished partying or some are transfering between the Ubahn and Sbahn stations, it’s so full that you can’t imagine, such an interesting scene. Besides, behind this station, there is a park, Rawpark, you can find lots of street art there and they will keep evolving. Still, there are beer gardens and clubs, also quite good.


6. Treptower Park ,環線(Ringbahn)上的一個站,那個公園也非常的棒! 
Treptower Park is a station on the Ringbahn. There is a park which is really nice, right next to the river.


7. Note of Berlin 一個專門拍路上張貼的廣告單的網站。柏林大概是全世界最愛貼公告的地方了,各種莫名其妙的公告都會有,你可能會在某間店前面看到“我們多買了啤酒,歡迎自取”,或是有人把烤麵包機就放在路上,並貼上:我的烤麵包機壞了,如果可以的話,請你幫我帶回去修,修好以後再放回來,謝謝。
Note of Berlin is a website where you can see photos of crazy notes found on the street. Berlin is probably the worlds number one city for posting notes about everything. You can find so many unbelievable flyers, such as “we bought too many beers, feel free to take it ” or someone just put his broken toaster on the street with a paper saying: my machine is broken, if it is possible, please repair it and bring it back to me again, thanks. 




Formfalt是怎麼成長的?
Can you tell us the story of Formfalt?

Formfalt已經快要滿十歲了,一開始我們沒有店面,也沒有網站,我們把商品做出來,然後先在店家或是博物館的商店販售,大概四年前我們架設了網路商店,直到兩年多前,我們決定把工作室跟家分開來,於是決定開一間屬於自己的店,有點像是展間的模式。基本上這裡的顧客並不是很多,不過有一些顧客會特地前來,這點讓人很感動。有一個媽媽帶著小孩來柏林三天而已,但是特地安排要來我們店裡看看,還有一個剛剛走的客人,他就是先在博物館的商店看到我們的東西,之後電話聯絡,後來就成為我們的常客了。每當有客人來的時候我們都會很開心地上前介紹(我有感受到!) 開了店以後,陸續也有平面媒體來訪問過。
Formfalt is almost 10 years old. At the very beginning, we didn’t have a shop or a website. We designed and made products, then sold them in some bookstores or museum shops. About 4 years ago, we built our website and online shop.  Until 2 years ago, we wanted to separate our studio from home, thus, we decided to have a shop, like a showroom. Basically, not many customers will visit here, but there are still some customers, they will come specifically here, we are really moved. Once a mother brought her children to Berlin only for a 3 day trip, and we were on her to go list! And the customer who just left, he bought our products in a museum shop, and then he contacted us. Now he is a frequent customer here. Since we have had this showroom, sometimes we have visits from the media.



你們設計的東西都很有趣,可是涉獵範圍超級廣,主題包含了不同的藝術派別還有藝術家,使用的手法有畫圖/雕塑/組合/拼貼/印刷/攝影...,是怎麼決定主題和手法的?
I personally love the products that you have, they are quite varied. You have painting, sculpture, paper cut, printing, etc. You also have different themes including art movements and artists. How did you decide to combine them?

這個其實很不一定,有的時候我會看到一個材料,想著我無論如何都要用它做一個商品出來,有的時候剛好相反,可能是配合博物館展覽的主題進行發想,因為所有的商品都是我們自己設計,然後全部自己製作,所以每一個新產品最快都需要2-3個月來發展。
It is not always the same rule. Sometimes we design a product based on the chosen material, or we develop a new product due to a new exhibition in a museum. Because we design and produce all the products by ourselves, every new product takes at least 3 months to prepare.

我們的商品一開始是設計給大人的,但是後來發現許多大人都會買了送給小孩,再加上給小朋友的東西必須要特別注意材質還有安全性,於是我們開始設計一款新的系列,是專門給小孩子的。
What’s interesting is initially our target group were adults, but we found out that many adults buy our products as a gift for kids. When the users are kids, the material and safety considerations are very important, so now we have a new series for kids.

現在我們也開始設計一些完成品,來配合不同的展覽主題。
We also sell products that are finished for exhibitions.



分工?
How did you delegate tasks

我們各自都有喜歡做的和不喜歡做的部分,所以就每個人挑自己喜歡做的,基本上分配的相當好,當然也有都不喜歡部分,那就是溝通好去進行,不過有一個原則我們嚴格執行,就是每個商品的開發階段都只有一個人來進行,christoph誠實地說:我對於商品的想法上會比較有控制狂,會想要指揮他怎麼做,不過他也會有他自己的想法,所以我們在一開始的開發階段就會分開來做,然後到了一定程度才來交換意見。
Of course we both have what we like to do and dislike. We pick up first what we like to do, the rest we negotiate and do it. There is one principle that we strictly follow: the beginning of product development belongs to only one person. (Christoph) I always want to control everything when it is about products. I would want to tell her what she should do, but of course she has her own ideas. We discuss only when the basic form is decided.


經營有什麼小祕訣嗎?
Do you have any tips for running your own business?

包裝很重要,很多時候這會是決定商品銷售量的關鍵,但是因為我們只是小公司,所以很多東西我們就必需要去妥協,不過下一個新商品的包裝有做了新的設計,可以拭目以待!Package design is really important for marketing. However, we are just a small company, sometimes we need to compromise with the packaging. But our next product will have new package design, just wait and see!

要注意季節!我們固定都會看Süddeutsch報紙和藝術雜誌,關心有關展覽和藝術的消息,如果有適合的主題我們就會主動聯絡。網路也是很重要,因為一開始我都是用email來寄送我們的目錄,網路也是現在很重要的媒體阿。
Be aware of the season! We read Süddeutsch(newspaper) and art magazines. The news about art and exhibitions are really important for us. If there is any topic that is suitable for our products, we will connect with them actively. Internet is also important,  as we just started our business, we send our catalogue via email.

還有就是我們在工作上都非常的重視時間,當我們接下一筆訂單,我們就會很準時地在約定的時間交貨,由於經營了快要十年,所以也有幾間固定的運輸公司在合作,彼此都有一定的默契,今天給貨,明天他們就一定會寄出,好讓訂購的人可以準時收到貨品。
Lead time and schedule  are also important. When we get an order, we will send it on time. It is important to make sure the customer gets the products on time.









有想過要拓點到亞洲嗎?台灣?日本?中國?因為像這樣的好商品,我也很希望在台灣可以買得到啊!
Have you ever thought about have a shop in Asia? like Taiwan, Japan, or China? Because I would be happy if I could buy your products in Taiwan.

目前還沒有,由於我們都會固定參加一些展覽會,有的時候會遇到對我們的商品很有興趣的亞洲客戶,或許是文化和價值觀的不同,他們會提出壓低單價但大量訂單的要求,但是這種單我們都會拒絕。我們在做我們的事業的時候,百分之九十都是充滿樂趣的,賺得或許不是很多但是足夠,我們不追求賺大錢,而且我們只有兩個人在進行,這種訂單所帶來的工作量/時間跟金錢都無法讓我們接受。
Not yet, we participate regularly in conventions, and sometimes we met distributors from Asia who have interest in our products, but probably it is due to the differences in values or culture, most of them want to buy our products with a lower price but high volume, which we can’t accept. When we are doing our business, 90% are fun for us, When we work, 90% is for fun. we don’ t earn a lot but enough, we don’t chase higher profit. Besides, there are only two of us who work, this kind of order overloads us with work for an amount of money that is not worthwhile.

另一方面運輸也是一個問題,在歐洲的運輸基本上沒有太大的問題,但是運送到亞洲的時間和價格就是必須衡量的,畢竟我們的商品單價並不高,這樣下來可能不是太划算。
Transportation is another issue for us, there is no big problem to transport within Europe, but when it is to Asia, the time and the shipping costs are comparable to the products’ price.

還有就是我們對於亞洲的認識實在是太少了,那裡的博物館,文化,逛博物館的群眾類別我們都不熟悉,所以或許還需要一點時間。We know too little about Asia. We have no impression about the culture, the museums, and who is going. We still need some time.



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我對他們的故事超級感動的,跨國企業根本不需要多大的公司,兩個人就可以,賣出去的商品,兩個人在家就可以完成,只要你努力,用心,堅持!!!!
I’m so touched from their story. A worldwide business doesn’t need to be a super big company, two person is still possible, you can even produce them at home, as long as you do your best, with your whole heart and stick to it.

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Formfalt

Colbestrasse 18
D-10247 Berlin

tel +49(0)30-44 04 32 49


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